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dc.identifier.citationAdamolekun, W. (1990). Social mobilisation: tool for effective grassroots communication for national transformation. Africa Media Review, 4(3), 79-95.en_US
dc.description.abstractThe thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of'achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.en_US
dc.publisherAfrica Media Reviewen_US
dc.subjectNational transformationen_US
dc.subjectEffective grassroots communicationen_US
dc.subjectSocial mobilisationen_US
dc.subjectRelevant strategyen_US
dc.subjectFraudulent manipulationen_US
dc.subjectVast majorityen_US
dc.subjectEconomic processen_US
dc.subjectLasting developmenten_US
dc.subjectNigerian peopleen_US
dc.subjectPast attempten_US
dc.titleSocial mobilisation: tool for effective grassroots communication for national transformationen_US
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