Public Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)

Abstract

Abstract People in the medical profession who are generally accused of being apathetic to public opinion now seem to be concerned about public criticisms. The result is that they are now coming to accept public relations as an essential part of health care delivery system. This study is therefore focused on how the public (patients/relations) perceives and rates the corporate image and public relations efforts of the University of Benin Teaching Hospital (UBTH). The survey research method was employed in this study and the questionnaire was used as instrument to elicit information from respondents. Data were analyzed by simple percentages. Findings suggest that the corporate image and patients relations are rated very high and public oriented. Based on these findings, the study recommended more enhanced patients friendly measures that will alleviate the suffering of patients.