Community Radio As A Tool For Rural Development

Abstract

For any development programme to succeed, the people it is intended for must be actively engaged. To reach the people, there has to be communication. To effectively communicate with the people, the use of the mass media is inevitable. Governments, the world over, needs the mass media for dissemination of information to be able to mobilise their people for development purpose. This article therefore dwelt on the importance of mass media in the dissemination of information by the government to the people. Employing an analytical approach, the article recommended community radio as a medium through which the government can effectively disseminate information to the rural populace. For effectiveness message should be well prepared for specific audience to be able to effectively reach them.