Newspaper Readership in Port Harcourt

Abstract

This study among other things looked at how variables like sex, educational qualification and income influence newspaper readership. It also sought general information on newspaper readership in Port Harcourt. Two major hypotheses were tested. These are that majority of the people in Port Harcourt will read at least one newspaper daily and that majority of the people in Port Harcourt prefer to read a newspaper from their state of origin to a national newspaper. Three minor hypotheses were also tested. The survey research method was employed and the questionnaire was used as instrument to elicit information from respondents. Simple percentages were used to analyse data collected. The first major hypothesis was supported by findings of the study, while the second major hypothesis was not supported. The three minor hypotheses were all supported. The study recommended more comprehensive studies on newspaper readership in Port Harcourt and other parts of the country.