Media Management: An Overview

Abstract

When was the last time you spent 24 hours without the media? , asked Biaga (2005). From the moment you get up in the morning until the time you go to bed at night, the media are waiting to keep you company. This underscores the importance of the mass media in our lives. A lot of people are in the employment of media organisations, there are some people investing in media business. Media is now a big business and for any business to succeed it has to be well managed.