Social mobilisation: tool for effective grassroots communication for national transformation
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Date
1990
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Africa Media Review
Abstract
The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of'achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
Description
Keywords
National transformation, Effective grassroots communication, Social mobilisation, Relevant strategy, Fraudulent manipulation, Vast majority, Economic process, Lasting development, Nigerian people, Past attempt
Citation
Adamolekun, W. (1990). Social mobilisation: tool for effective grassroots communication for national transformation. Africa Media Review, 4(3), 79-95.