A Strategic Content Analysis of Media Reporting on Sports in Nigeria: A Case Study of National Newspapers.
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Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
IISTE : Journal of Education and Practice
Abstract
Sport and media has a long history of interconnectedness. This union has resulted to a marriage laced with
tremendous benefits for both media and sport. As a result of their commercialization, sport and media has
continued to grow globally. Inspite of the contributions of the symbiotic relationship between media and sport in
Nigeria to national economy, the mutuality has not received attention from researchers. Thus, the study is out to
ascertain the status of newspaper reporting on sport in Nigeria with a view of using it to drive national sport
development. The study used six (6) national newspapers in Nigeria spread across the 12 months of 2012
(January-December). The content analysis of the frequency of news items and photographs on education,
business, health politics and sports were carried out. The total of 17,676 news and photographs were collated.
The results showed that sport received more patronage from newspapers outlets in Nigeria that any sector of the
national economy.
Description
Staff Publication
Keywords
Disport,, Diversion,, Amusement,, Missionaries,, Public Consciousness,, meltdown,, attraction.