Value-added Service to Academic Library Users in 21st Century: Using Competitive Intelligence Approach
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Date
2017-11
Journal Title
Journal ISSN
Volume Title
Publisher
Digital commons (UNL)
Abstract
Higher education in the twenty-first century globally has been characterized and driven on
business ethos. The institutions are faced with stiff competition in an attempt to increase their
student enrolment, attract international students and faculty, pioneer centres of excellence, showcase outstanding research output, produce astute graduates and get listed in top ranking league
tables. The paper therefore examined the effects of leveraging on value-added services to
academic library users through competitive intelligence as a predictor of competitive advantage
among tertiary institutions. It identified value-added personnel, collection, processing of
materials and dissemination of information as constituting specific target selling points to be
enriched with the concept. It however noted and x-rayed the concept of competitive intelligence
as a critical precondition for achieving effective value-added service delivery in academic
libraries. The paper concluded that robust collection coupled with technology-driven retrieval
system as well as digital reference services would lead to greater user satisfaction and enhanced
patronage of library services. It recommended among other factors the need to benchmark
competitor institutions to gain competitive advantage over the market.
Description
Keywords
Valu-added Service, Competitive Intelligence, Academic Library, Library Users
Citation
Jerome, I. O., Nkiko, C., & Ifeakachuku, O. (2017). Value-added Service to Academic Library Users in 21st Century: Using Competitive Intelligence Approach.