MASS MEDIA: A UNITING FORCE FOR EFFECTIVE INDIGENES AND SETTLERS RELATIONSHIP IN NIGERIA
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
ESUT JOURNAL OF MANAGEMENT SCIENCES
Abstract
The series of clashes between indigenes and settlers in Nigeria have become so alarming that
it urgently calls for concern. The paper examines the role of the media in helping to unite
indigenes and settlers for harmonious living. The primary roles of the media are education,
information, entertainment and socialization among others. Through these functions, the
media can achieve unitary living between indigenes and settlers in various communities in
Nigeria that are usually prone to clashes of all sorts. The media can report clashes without
sensational headlines that can aggravate further clashes. The theoretical perspectives of this
paper are the Dependency and Agenda setting theories. The paper concludes that the media
as agents of change can be used to change attitude and behaviour that degenerate to clashes
between indigenes and settlers in Nigeria communities. The paper recommends among other
things that the mass media of communication should focus their features articles and
broadcast news on the fostering of unity between indigenes and settlers in Nigeria.
Description
Staff Publication
Keywords
Mass Media,, Clashes,, Indigenes,, Settlers,, Relationship