Ogbiten, Brickins O.Emmanuel, Akpoveta D.2020-03-052020-03-052008-03Ogbiten, O., Emmanuel O. D. (2007). Assessment of the Public Relations Strategies in Handling the January 2007 Student's Crisis at Delta state Polytechnic , Ogwuash-Uku, Delta State, Nigeria1595-4730http://repository.elizadeuniversity.edu.ng/handle/20.500.12398/706This paper has been able to x-ray the explicit role of Language in the Mass Media. It has been revealed that language is central to the Mass Media. The paper establishes that for the Mass Media to Junction effectively in society, they must use language to disseminate information to their audience. The paper also looks at the different roles that language plays in the Mass Media. It was revealed that various types of noise interfere with communication at all levels. As a result of this, the practitioners in the media are therefore encouraged to package their messages in a way to avoid negative, feedback from their audience.enRole of LanguageMass MediaArticle