The Adoption of E-Tourism: An Empirical Investigation
Loading...
Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Asian Journal of lnformation Technology
Abstract
Man's desire to discover more, enjoy more and acquire more is an llllquenchable thirst which gives relevance to tourism. The act of food-searching, safety and environmental-friendliness search in animals is naturally consistent; this is applicable to humans too and it boosts tourism which involves Customer Reservation Services (CRS), hospitality, airline reservation, car hire reservation and others. E-tourism is a revolution from traditional way of physically present in multiple locations to plan a tour, to achieving numerous tour planning tasks with maximwn convenience using ICT. This research is a smvey research, it investigates the acceptance and adoption of e-tourism in Nigeria, adopting the UTAUT/UTAUT2 model and analyzed the gathered data from the questionnaires using Smart PLS 3 to confirm the reliability and validity of the measurement instruments.
Description
Staff Publication
Keywords
CT,, UTAUT,, Customer Reservation System (CRS),, e-tourism,, internet