Please use this identifier to cite or link to this item: http://repository.elizadeuniversity.edu.ng/jspui/handle/20.500.12398/724
Title: Community Radio As A Tool For Rural Development
Authors: Ogbiten, Brickins O.
Keywords: Mass Media
Community Radio
Rural Development
Issue Date: Mar-2008
Publisher: African Journal of Communication and Development Studies
Citation: Ogbiten, B.O. (2008). Community Radio As A Tool For Rural Development
Abstract: For any development programme to succeed, the people it is intended for must be actively engaged. To reach the people, there has to be communication. To effectively communicate with the people, the use of the mass media is inevitable. Governments, the world over, needs the mass media for dissemination of information to be able to mobilise their people for development purpose. This article therefore dwelt on the importance of mass media in the dissemination of information by the government to the people. Employing an analytical approach, the article recommended community radio as a medium through which the government can effectively disseminate information to the rural populace. For effectiveness message should be well prepared for specific audience to be able to effectively reach them.
URI: http://repository.elizadeuniversity.edu.ng/jspui/handle/20.500.12398/724
ISSN: 1597-6203
Appears in Collections:Research Articles

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