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Title: Social mobilisation: tool for effective grassroots communication for national transformation
Keywords: National transformation
Effective grassroots communication
Social mobilisation
Relevant strategy
Fraudulent manipulation
Vast majority
Economic process
Lasting development
Nigerian people
Past attempt
Issue Date: 1990
Publisher: Africa Media Review
Citation: Adamolekun, W. (1990). Social mobilisation: tool for effective grassroots communication for national transformation. Africa Media Review, 4(3), 79-95.
Abstract: The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of'achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
Appears in Collections:Research Articles

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