Hotel Management and Tourism

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https://repository.elizadeuniversity.edu.ng/handle/20.500.12398/16
This collection contains the scholarly outputs of the Department of Hotel Management and Tourism

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Browsing Hotel Management and Tourism by Author "Balogun, Khidir Bolaji"

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    E-Marketing Services and Challenges: Perspectives on Tourism Related Businesses in Nigeria
    (Journal of Tourism & Management Research, 2021-12-27) Balogun, Khidir Bolaji; Raji, Kehinde Rhamat
    The goal of this study is to examine the difficulties that the tourism industry faces in adopting e-marketing in Nigeria. A survey research technique is employed for this study; thereby, the respondents were administered a total of 147 usable questionnaires. The gathered data were analyzed using SPSS (Statistical Package for the Social Sciences). While Pearson Product Moment Correlation (PPMC) is employed to ascertain the correlation and relationship between the variables of the hypothesis tested. The finding shows that the difficulties of implementing e-marketing have a significant impact on the online services provided by the case study tourism businesses. They all face similar problems in implementing e-marketing. The challenges of adopting e-marketing in Nigeria are primarily due to the unreliable and unaffordable state of facilities/infrastructure in the country. This study contributes to a greater knowledge of the opportunities, obstacles, and guidance required for successful e-marketing of tourism businesses in an emerging economy. The execution of the recommendation from this study will aid in the promotion of Nigeria's tourism products and enhance tourism sustainability in the country.
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    Exploring the Influence of Demographic Factors on Perceptions of Festival Tourism in Ilara-Mokin, Nigeria: A Social Exchange Analysis
    (Istanbul University Press, 2023-12-30) Balogun, Khidir Bolaji; Ajagunna, Adebimpe Elizabeth
    This research article explores the influence of demographic factors, including age, gender, income, and education, on residents’ attitudes and perceptions towards festival tourism. A cross-sectional survey design was employed, utilizing purposive sampling, and 400 questionnaires were distributed to festival participants aged 18 and above. Data collection involved a combination of open-ended and closed-ended questions in the questionnaires, with subsequent analysis employing descriptive and inferential statistics. An analysis by gender highlighted disparities between male and female respondents in how they perceived economic impacts, indicating gender-based variations in expectations and perceptions. The female respondents exhibited positive views regarding the economic advantages of festival tourism. In addition, employment type emerged as a significant predictor of perceived social effects, indicating diverse viewpoints among different occupational groups. For festival organizers and tourism operators, the findings underscored the importance of considering the diverse needs and preferences of various demographic groups when designing festival tourism products and services. This approach ensures the maximization of economic benefits while simultaneously balancing social and cultural values. The application of social exchange theory offered valuable insights into the exchange of rewards and costs within festival tourism interactions, influencing perceptions, and behavior.