Private and Property Law

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Browsing Private and Property Law by Author "Ajagbe, Musibau Akintunde"

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    Consumer Behavior towards Decision Making and Loyalty to Particular Brands
    (International Review of Management and Marketing, 2015) Oke, Adunola Oluremi; Kamolshotiros, Parinda; Popoola, Oluwamayowa Yewande; Ajagbe, Musibau Akintunde; Olujobi, Olusola Joshua
    Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers of green tea manufacturers around the world especially in Thailand. This industry has overwhelmingly expanded due to high consumers demand and purchases. Previous studies show that the market of green tea beverage in Thailand is worth nearly 9000 million baht. The most popular green tea brand in Thailand known as “Oishi” accounts for over 50% of the total market share and as a result of the growing demand for this product, its market worth and benefits to the consumers, there is need to look at the consumers’ behavior towards the product. Hence, the purpose of this study is to explore the determinants of consumer behavior and decision making towards loyalty to Oishi green tea. A survey method using well-constructed questionnaire was administered to 50 consumers. The researchers utilized the Statistical Package for Social Sciences (SPSS version 19.0) as data analysis tool to run the analysis such as the Chi-square and correlation analysis. The findings of this study shows that the factors influencing Thai consumer decisions toward Oishi beverage green tea are perception values (brand awareness, brand association and brand loyalty) and perceived quality. In addition, there is a positive link between decision making and consumer loyalty behaviors which are re-purchasing and word-of-mouth behavior. This study discovered that apart from the four main factors well-thought-out in the literature review, there are other numerous factors (such as convenience to buy, taste, flavors, price and packaging) that influence consumer decision to buy and consume the Oishi green tea. Based on these findings, this study provides consciousness for further marketing research development and also the strategies for planning an efficient marketing strategy in responding to consumer needs.
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    Which Precedes the other? Organizational Strategy or Organizational Structure
    (IIARD International Journal of Economics and Business Management, 2016) Ajagbe, Musibau Akintunde; Bih, Janet; Olujobi, Joshua Olusola; Udo Udo, Ekanem Edem
    The aim of this research is to point out the relationship between organizational strategy and organizational structure and to see how they both impact on organizational performance and the realization of organizational goals. In addition to this, it intends to find out between organizational structure and organizational strategy which should come first and which decides the other. Conceptual and empirical review articles have been used to ascertain this relationship and to determine between organizational strategy and organizational structure which comes first and which determines the other. This research uses secondary sources to collect data for the study. The sources used are international journals, international conference proceedings, internet sources, newspapers and magazines. Most of these articles were retrieved by typing important keywords into google scholar and relevant sources downloaded and saved for use. This research found that there is strong and complex relationship between organizational strategy and organizational structure. In addition, the researchers also report that once organizational strategy is properly matched with organizational structure the end result is organizational performance. The authors recommend that for organizations to function properly, there must be a proper alignment between organizational strategy and organizational structure.