Browsing by Author "Emmanuel, Akpoveta D."

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    The Role of Language in the Mass Media
    (Association of promoting Nigerian Languages and Cultures, 2008-03) Ogbiten, Brickins O.; Emmanuel, Akpoveta D.
    This paper has been able to x-ray the explicit role of Language in the Mass Media. It has been revealed that language is central to the Mass Media. The paper establishes that for the Mass Media to Junction effectively in society, they must use language to disseminate information to their audience. The paper also looks at the different roles that language plays in the Mass Media. It was revealed that various types of noise interfere with communication at all levels. As a result of this, the practitioners in the media are therefore encouraged to package their messages in a way to avoid negative, feedback from their audience.