Digitalization and New Trends in the Nigerian Music Industry: The Social Media Angle

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dc.contributor.authorAdedeji, Wale
dc.date.accessioned2026-07-01T05:03:29Z
dc.date.available2026-07-01T05:03:29Z
dc.date.issued2023-08-08
dc.descriptionArticle full text
dc.description.abstractIt is evident that the evolution of digital technology has created an apparent and drastic shift in the way the music industry operates. Social media as an important tool in music digitalisation is also bringing further transformation to the way artistes, producers and other music industry stakeholders conduct their business. Adopting the qualitative research method with digital ethnography and consultation of relevant literatures, this study examines the Nigerian music industry and the popular music scene through the current Afrobeats sub-genre against the backdrop of social media deployment. The paper argues that the social media has contributed positively towards the popularity of Afrobeats and the Nigerian music industry, and through social media new trends and novel way of music production, promotions and dissemination is being witnessed in the Nigerian popular music scene.
dc.identifier.citationAdedeji, W. (2023). Digitalization and new trends in the Nigerian music industry: The social media angle. International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH), 10(3), 132–144.
dc.identifier.issnISSN 2349-7831
dc.identifier.urihttps://doi.org/10.5281/zenodo.8223814
dc.identifier.urihttps://repository.elizadeuniversity.edu.ng/handle/123456789/1582
dc.language.isoen
dc.publisherInternational Journal of Recent Research in Social Sciences and Humanities (IJRRSSH)
dc.relation.ispartofseriesVol.10, No.2
dc.titleDigitalization and New Trends in the Nigerian Music Industry: The Social Media Angle
dc.typeArticle
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