Managing a crisis of confidence in Nigeria's banking and financial industry

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dc.contributor.authorPratt, Cornelius B.
dc.contributor.authorAdemosu, Eddy A.
dc.contributor.authorAdamolekun, Wole
dc.contributor.authorAlabi, Lanre
dc.contributor.authorCarr, Ronald L.
dc.date.accessioned2019-07-16T12:54:59Z
dc.date.available2019-07-16T12:54:59Z
dc.date.issued2011-03-01
dc.description.abstractAn ongoing crisis of confidence in the banking and financial industry in Nigeria's emerging economy calls for using integrated marketing communications (IMC) in optimizing five potentially normative actions as a beachhead in procuring corporate benefits from three variables that predict significantly customers’ favorable impressions of business: satisfaction, trust, relationship commitment. The actions: (a) personalize the stakeholder experience, (b) integrate ethics into the workplace and into corporate communications, (c) participate in training sessions in applied ethics, (d) use brandstanding expansively and integratively, and (e) conduct rigorous outcomes assessment and disseminate its results promptly to stakeholders.en_US
dc.identifier.citationPratt, C. B., Ademosu, E. A., Adamolekun, W., Alabi, L., & Carr, R. L. (2011). Managing a crisis of confidence in Nigeria's banking and financial industry. Public Relations Review, 37(1), 71-73.en_US
dc.identifier.urihttps://doi.org/10.1016/j.pubrev.2010.10.004
dc.identifier.urihttp://repository.elizadeuniversity.edu.ng/handle/20.500.12398/323
dc.language.isoenen_US
dc.publisherJAIen_US
dc.subjectBanksen_US
dc.subjectCrisis of confidenceen_US
dc.subjectEthicsen_US
dc.subjectNigeriaen_US
dc.subjectRelationshipen_US
dc.subjectcommitmenten_US
dc.subjectTrusten_US
dc.titleManaging a crisis of confidence in Nigeria's banking and financial industryen_US
dc.typeArticleen_US
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