Research Articles in Mass Communication

Permanent URI for this collection

https://repository.elizadeuniversity.edu.ng/handle/20.500.12398/32

Browse

Now showing 1 - 20 of 33

Can Tradermoni Scheme Incentives Stimulate Small Business Sector? Empirical Approach of Oja-Oba ‘T’ Dada Market Beneficiaries
(Management, 2021-01) Adamolekun, Wole; Obadeyi, J. A; Ogbeide, S. O.; Akande, A. A.
This study examined the extent of contribution of tradermoni scheme incentives to invigorate small business sector, with empirical approach of Oja-Oba ‘T’ Dada market beneficiaries. Government introduced an empowerment scheme only for petty and small traders to mitigate poverty and improve small businesses. The area of study was Oja-Oba ‘T’ Dada Market, Ota (otherwise known as Oja-Ota) in Ogun State, Nigeria. A survey research was conducted. The population consisted of petty and small traders who have benefited from tradermoni scheme and were purposively selected. Primary source of data was adopted via a structured questionnaire and interview. Fifty (50) questionnaires were administered to the respondents, and forty-five (45) copies were correctly filled and returned on schedule giving a 90% response rate. The respondents consisted of petty and small businesses owners. The data was analysed by descriptive and inference statistical (Analysis of Variance) techniques. The formulated hypothesis was further tested using t-test via the assistance of Statistical Package for Social Sciences version 21.0. Findings revealed that tradermoni scheme incentives invigorated the beneficiaries businesses at a very slow pace and might take an average of 12 days for small business to realize any benefit(s). The result 2.86 (p<0.05) was statistically significant. The study concluded that empowerment scheme was timely, but on the field, thousands of traders have not benefited as claimed arguably due to ineffective and inefficient channels of communication adopted by government agencies in charge of the scheme. Also the loan amount allocated for the initial phase was too small considering the effect of inflation on the naira. We recommended that government ministries, departments and agencies in charge of the scheme should provide financial report on the amount spent so far, numbers of beneficiaries per state, adopt communication channels targeted to low-income earners, and review policy framework to strengthen the scheme in order to meet its primary objectives now and in the nearest future.
Comparative Media Systems in China, Japan, North Korea, South Korea and Australia
(IISTE : Research on Humanities and Social Sciences, 2018) Asekun-Olarinmoye, Olusesan; Pride, Chudey; Ogbemi, Ogbiten; Akpoveta, Emmanuel
This paper explores the nature, operations and propellers of media systems across five countries: China, Japan, North Korea, South Korea and Australia, based on their political, socio-cultural and economic foundations and identifies the theoretical and regulatory framework that determine the nature of the Media system in those nations. Anchored on the trans-cultural perspective of Comparative media research, the findings depict an increased environment of liberalism in some specific areas especially with regard to Information and communication technology platforms and an unpretentious blend of various normative media theories especially the strangle hold of authoritarianism in some of the countries and concerted independent efforts by the media to promote sanity and dignity of media practice while promoting democratic values and national development.
MASS MEDIA: A UNITING FORCE FOR EFFECTIVE INDIGENES AND SETTLERS RELATIONSHIP IN NIGERIA
(ESUT JOURNAL OF MANAGEMENT SCIENCES, 2019) Akpoveta, Emmanuel Ejomafuvwe; Ogbemi, Ogbiten Brickins
The series of clashes between indigenes and settlers in Nigeria have become so alarming that it urgently calls for concern. The paper examines the role of the media in helping to unite indigenes and settlers for harmonious living. The primary roles of the media are education, information, entertainment and socialization among others. Through these functions, the media can achieve unitary living between indigenes and settlers in various communities in Nigeria that are usually prone to clashes of all sorts. The media can report clashes without sensational headlines that can aggravate further clashes. The theoretical perspectives of this paper are the Dependency and Agenda setting theories. The paper concludes that the media as agents of change can be used to change attitude and behaviour that degenerate to clashes between indigenes and settlers in Nigeria communities. The paper recommends among other things that the mass media of communication should focus their features articles and broadcast news on the fostering of unity between indigenes and settlers in Nigeria.
An Analysis of Youths' Responses to Media Messages Promoting Family Planning Services in Abraka Community of Delta State
(Benin mediacom Journal, 2012) Wilfred, 0lley O.; Ogbiten, Brickins O.
This study evaluates the degree of awareness, misconceptions, and attitudes to media messages on family planning methods in Abraka community in Ughelli South Local Government Area of Delta State. It employed the survey method of research, using a sample of one hundred and twenty (120) respondents who were purposively chosen from different parts of Abraka community in Delta State. The research also involved an examination of secondary data to generate data and assumptions for the study. Data generated were analysed using simple percentage and presented with the aid of tables. Findings revealed that the youths in Abraka are aware of family planning, and believe that family planning should be encouraged. They also agee that the mass media do give the messages concerning family planning. Findings also reveal that the majority of the respondents are of the view that they get their family planning messages from radio, television and newspapers mainly. However, the majority of the respondents believe that Radio is the most effective source for media messages on family planning. The study therefore recommends that the mass media should focus also on enlightening the youths on the dangers of unwanted pregnancies as illiteracy is found to be a major factor which still sustains it in the community under study and that health organisations and reproductive health partners in Delta State should partner with the mass media on advocacy efforts with a view to promoting family planning more at the grassroots level.
Community Radio As A Tool For Rural Development
(African Journal of Communication and Development Studies, 2008-03) Ogbiten, Brickins O.
For any development programme to succeed, the people it is intended for must be actively engaged. To reach the people, there has to be communication. To effectively communicate with the people, the use of the mass media is inevitable. Governments, the world over, needs the mass media for dissemination of information to be able to mobilise their people for development purpose. This article therefore dwelt on the importance of mass media in the dissemination of information by the government to the people. Employing an analytical approach, the article recommended community radio as a medium through which the government can effectively disseminate information to the rural populace. For effectiveness message should be well prepared for specific audience to be able to effectively reach them.
The Effects of the Activities of Militants in the Niger Abroad Delta Region on Nigeria's Image Abroad
(ASUP, DSP, 2012-09) Ogbiten, Brickins O.
A lot of efforts have been made by various governments to launder Nigeria's image abroad, but most of these efforts have failed. This paper therefore looked at the effects of the activities of militants in the Niger Delta and other parts of Nigeria on the international image of the Country. The paper was basically based on library research. Information were sourced from the internet, _journalists, magazines, newspapers and other related sources. Findings discussed was based on this. It was found among other things that the activities of these militants have significantly affected the image of the country negatively. The paper therefore recommended that the Federal Government should look internally before trying to launder Nigerian's image abroad
Public Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)
(Journal of Business Studies Technology Development, 2010-12) Ogbiten, Brickins O.
Abstract People in the medical profession who are generally accused of being apathetic to public opinion now seem to be concerned about public criticisms. The result is that they are now coming to accept public relations as an essential part of health care delivery system. This study is therefore focused on how the public (patients/relations) perceives and rates the corporate image and public relations efforts of the University of Benin Teaching Hospital (UBTH). The survey research method was employed in this study and the questionnaire was used as instrument to elicit information from respondents. Data were analyzed by simple percentages. Findings suggest that the corporate image and patients relations are rated very high and public oriented. Based on these findings, the study recommended more enhanced patients friendly measures that will alleviate the suffering of patients.
Media Management: An Overview
(Unlimited Books, 2011) Ogbiten, Brickins O.
When was the last time you spent 24 hours without the media? , asked Biaga (2005). From the moment you get up in the morning until the time you go to bed at night, the media are waiting to keep you company. This underscores the importance of the mass media in our lives. A lot of people are in the employment of media organisations, there are some people investing in media business. Media is now a big business and for any business to succeed it has to be well managed.
Promotion of Nigeria's International Image by the Activities of the Nigeria Police Force
(School of General Studies, DSP, 2014-12) Ogbiten, Brickins O.; ATAKE, ODJUVWUEDERIE J.
The Nigeria Police Force has contributed much to peace keeping, maintenance of law, order, training and development of police personnel in other countries. The Police Force has used its membership of Interpol to prevent irans-border crimes. That is why the Force has laudable image abroad. However; the Police Force has always been rejected by Nigerians since its foundation by the British and it has always been at logger head with the public. In the post independent era the Nigeria government redefined the goals of the force as contained in the police Act, yet the force continues to have strained relationship with the public who perceive it as an instrument of stale oppression. The involvement of police in politics derailed her during the military era. It left negative effects on the police personnel and equipment. The consequence is the frustration being vented on the public who sees the police as criminals in uniform. This study highlights the contrasting image of the Police Force abroad as good peace keepers and at home as criminals in uniform. The researchers used both primary and secondary sources. There are many social ills in the country, especially bribery and corruption, which are working against the social, economic, political, and psychological development of Nigerians and the country as a whole. As an institution saddled with the responsibility of maintenance of law and order citizenship education is an avenue and tool by which the educational system can produce a force that is capable °flaking the 'ask of nation-building seriously. If the living condition of police is improved upon and good equipment are provided there will be a change of attitude by the police with a positive impact on Nigerians.
The Perspective of Participatory Rural Appraisal (PRA) Approach for Sustainable Development
(ABSTD Journal of Business Studies and Technology Development, 2007-07) Akpofure, Rim Rukeh; Ogbiten, Brickins O.
Unsustainable practices have the potential of eroding earth's web of life (air, water and soil) and can also promote poverty. Efforts by government in promoting sustainable development have not yielded the expected results. This paper attributed the failure to the top-bottom approach adopted by governments in planning, executing and monitoring community developmental projects. Mir study suggests a paradigm shift from the top-bottom approach to bottom-up approach, which implies the involvement of local people in all phases of developmental projects. This is the essence of participatory _rural appraisal ( PRA).
An Assessment of the Impact of Mass Media in the Growth and Development of Tertiary Institutions in Delta State
(ASUP, DSP, 2013-11) Ogbiten, Brickins O.; Emmanuel, Morka; Akpoveta, Emmanuel E.
The mass media are indispensable in every sphere of life. The media contribute a lot to the growth and development of tertiary institutions. The researchers used the agenda setting and development media theories as theoretical relevance for this study. This paper is therefore set to assess the impact of the mass media in the growth and development of Tertiary Institution in Delta State. The survey method and questionnaire were used as research design and instrument for gathering data respectively. A total of 300 (Three Hundred) sample size was drawn randomly from these three institution, i.e. 100 respondents each from each of the institutions. The findings revealed overwhelming impact of mass media in the growth and development of the three sampled tertiary institutions. Based on the findings, It was recommended among other things that Higher Institution authorities should always use the mass media to publicize their institutions, and the media on the other hand should be morally obliged to the plight of higher institutions by publishing and disseminating information concerning them on regular basis.
Environmental Security in the Niger Delta, Nigeria: Evidence F Cases Between 1990 2005
(Nafak, 2007-12) Rim-Rukeh, A.; Imide, I. O.; Ogbiten, Brickins O.
Oil has been an important part of the Nigerian economy since vast reserves of petroleum were discovered in the Niger Delta in the 1950s. In recent years the Niger Delta area has been engulfed in a crisis of instability caused by protesting oil producing communities agitating for environmental protection and a fair share of the oil wealth generated from their area. Adopting the U. S. National Security Strategy for classifying environmental security threats, the paper catalogued 31 cases of environmentally induced conflict within the past fifteen years (1990 — 2005). These crises threatened the corporate existence of the Nigerian state and had calculable effects on the global economy. To stem the trend of oil induced crisis the paper opined that environmental regulatory agencies should be strengthen to effectively monitor and enforce all law and regulating relating to oil and gas exploration and production activities.
Host communities' perception of oil companies' corporate social responsibility for managing conflict in Nigeria's Niger Delta
(Journal of Communication and Media Research, 2019-04) Okere, Samuel; Ogbiten, Brickins O.
This paper examined what host communities of oil companies operating in the Niger Delta think about the corporate social responsibility programmes of the oil companies as conflict management measures. The study sought to provide answers to the following research questions: what is the knowledge of the host communities about CSR programmes which the oil companies are executing in the Niger Delta for managing conflicts in their host communities?; to what extent are the host communities satisfied with the CSR programmes of the oil companies in resolving conflicts in the Niger Delta?; and what do the host communities consider as impediments to effective implementation of CSR programmes by the oil companies as conflict management tools. The study was guided by the social conflict theory. Data were generated through direct in-depth interviews with four respondents representing four communities, two in Delta State and two in Rivers State. The qualitative mode was adopted for analysis and discussion. Findings show that host communities have a high level of knowledge of CSR programmes of the oil companies, but the host communities are dissatisfied with the oil companies because of continued environmental degradation and increasing rate of poverty in the host communities.
Corporate Social Responsibility and Sustainable Development in a Changing World Corporate Social Responsibility (CSR) and Conflict Management in the Niger Delta Oil Producing Communities
(Babcock University Press, 2018) Okere, Samuel; Ogbiten, Brickins O.
Relationship between Niger Delta communities and the companies that participate in oil exploration can best be described as restive. The host communities accuse both the government and the oil companies of unmindful degradation of the ecosystem and, therefore, ask for a deliberate and sustained system of rectifying the anomaly. Government and the oil companies on the other hand seem to perceive the host communities as making too much demands. In the cases where such varying views are unresolved, the natural i outcome is tension and more often than not conflicts. Alabi & Ntukekpo (2012) observe that tension has become heightened in spite of various strategies government claims to have adopted in resolving the issue, leading to conflicts of various kinds. In the face of the unresolved conflicts, the observable evidence of damage to aquatic life and buildings, destruction of crops, farmlands and soil has continued to be a regular feature of the affected environment (Adekola & Uzoagu, 2012; Alab i& Ntukekpo, 2012; Wosu, 2013). This has made the host communities to persistently accuse the government of connivance with the oil companies to impoverish the region as a result of oil exploration. For the host communities, there has to be an investment in improving the people's lives and their environment in the areas of infrastructure, education, employment, health, welfare, to mention a few. This request amounts to the demand for good corporate citizenship from the oil companies. In defence, government claims to have put in place policies aimed at ensuring that the oil companies invest in corporate social responsibility (CSR) in the area. The oil companies also claim to be investing enough to bring about development in the area where their operations yield profits for them and the Nigerian government. This variance between the claims of both parties the host communities on the one hand and the oil companies on the other- is in itself a source of conflict which brings to question the adequacy or otherwise of the CSR programmes'/projects which the oil companies are adopting. The heightened tension has resulted into vandalisation of oil installations, kidnapping and killing of expatriates. and secession threat, all having negative impacts on the country's economy and collective existences.
Corporate Social Responsibility in Conflict Management: The Perspective of the Niger Delta, Nigeria
(Benin Mediacom Journal, 2018) Ogbiten, Brickins O.; Okere, Samuel
The perennial conflict in the Niger Delta region of Nigeria has taken its toll on the smooth operation of oil companies, their peaceful coexistence with their host communities and by extension, the Nigerian economic survival, which depends largely on oil revenues. The impact of oil exploration activities has resulted in negative consequences on the environment and human life manifest in massive destruction and disruption of farming activities, unproductiveness of farmlands, reduction of fishing in the waterways and increased poverty of the inhabitants of the oil producing communities. These have led to negative reactions by host communities, leading to conflicts characterized by protests, kidnapping of oil expatriates and destruction of oil facilities. All of these could have been avoided or mitigated through appropriate corporate social responsibility (CSR) in view of the fact that it is a veritable strategy for managing conflicts between oil companies and their host communities. It is on this basis that this paper examines the place of CSR as a strategy which oil companies can adopt for managing conflicts in their Niger Delta host communities. The paper conceptualizes conflict, identifies its types and causes, discusses the concept of CSR and examines its application by oil companies in managing the conflicts in the Niger Delta. The paper concludes that although the oil companies are engaging in forms of CSR as a strategy to manage the crisis, such CSR programmes have been inadequate, ineffectively planned and implemented. It recommends a proactive approach to planning and executing CSR programmes and projects as well as identification of key stakeholders in order to involve them in the planning and execution of such programmes.
DISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIA
(An Interdisciplinary, Journal of Communication Studies, 2008-04) Ogbiten, Brickins O.
It has been argued that since opinion leaders directly affect the tipping of an innovation, a powerful way for change agents to affect the diffusion of an innovation is to affect opinion leaders' attitudes. This paper, therefore, I examined the extent to which opinion leaders in Aniocha-South Local Government Area of Dealt State have influenced the dissemination and 1 adoption of development messages. The survey research method was utilized and the questionnaire used as instrument to elicit information from respondents. The simple tables construct and percentages were used for 'j data analysis. Findings showed that opinion leaders have facilitated the.: dissemination and adoption of developmental messages in the areas studied. It was also found, that change agents communicate convincing messages about development to opinion leaders who in turn use these arguments to resonate with the masses to support their own adoption decision. Based on these findings, the study recommended that the 1 influential role of opinion leaders be exploited by government in spreading. development information.
The Role of Language in the Mass Media
(Association of promoting Nigerian Languages and Cultures, 2008-03) Ogbiten, Brickins O.; Emmanuel, Akpoveta D.
This paper has been able to x-ray the explicit role of Language in the Mass Media. It has been revealed that language is central to the Mass Media. The paper establishes that for the Mass Media to Junction effectively in society, they must use language to disseminate information to their audience. The paper also looks at the different roles that language plays in the Mass Media. It was revealed that various types of noise interfere with communication at all levels. As a result of this, the practitioners in the media are therefore encouraged to package their messages in a way to avoid negative, feedback from their audience.
Responsible Environmental Behaviour: The Role of Communication
(An Interdisciplinary, Journal of Communication Studies, 2008-04) Rim-Rukeh, A.; Ogbiten, Brickins O.
Environmentalists and policy-makers in Nigeria are becoming increasingly interested in the means and ways by which individuals can be encouraged to engage in environmental options that will promote environmental sanitation. This paper used information elicited from respondents using a large questionnaire survey focusing on the communicational understanding of the concept environmental behavioural change. In our research, responsible environmental behaviour (REB) was studied from the communication perspective in order to understand the individual and the social factors that lead to the adoption or rejection of the REB. We developed a communication model to explain how REB can be promoted amongst citizens.
Multi-Dimensional Health Communication: A Tool for Improved Environmental Sanitation
(Journal of Health Communication, 2007) Rim-Rukeh, A.; Ogbiten, Brickins O.
Environmental sanitation is the promotion of hygiene and the prevention of diseases and other consequences of health relating to environmental factors (WHO 1997). Environmental sanitation includes issues such as disposal of human excreta, urban solid waste management, domestic water supply, drainage systems, sewage and wastewater management, personal hygiene. household and community cleanliness, food hygiene, disease vectors and pest control. Adequate and effective environmental sanitation practices are the foundation of national development. Inadequate and improper sanitation and poor solid waste management remains two of the main transmitters of diseases in the world's developing countries (Adelegan 2001). Deficiencies in environmental sanitation practices have contributed significantly to the continuing high rate of infant and child mortality from diarrhea and related diseases as well as vector-borne diseases. The economic costs of inadequate environmental sanitation can be enormous due to disablement of ill people that cannot perform their tasks. Several studies carried out in Nigeria, India, and Egypt indicated the presence of health problems amongst solid waste pickers, and those living in close proximity to dump sites (Sridhar 2006; Ekugo 1998; Oyemade et al. 1999). There is a direct link between poor urban solid waste management and public health especially in terms of water related diseases such as diarrhea, dysentery, cholera and typhoid (EHP 1999 and WHO 1998).
Assessment of the Public Relations Strategies in Handling the January 2007 Student's Crisis at Delta state Polytechnic , Ogwuash-Uku, Delta State, Nigeria
(Babcock Journal of Mass Communication, 2007-08) Chudi, Okwechime; Ogbiten, Brickins O.
This study was aimed at amongst other things assessing the public relations strategies used by the management of delta state polytechnic, Ogwuash-Uku (DSPG) to manage the January 2007 students’ crisis in the institution. It also examined the reason for the poor relationship between the students and management. The survey research method was used. Personal interviews and self-administered questionnaire were used as research instruments to elicit information from respondents. Simple percentages were used to analyse data gathered. Findings shows that public relations was not accorded its rightful place as a management functions in the institution. Consequently, half measure, fire alarm strategies were employed by the polytechnic’s management to douse the students’ protest. These were highly ineffective and although the students’ protest ended ultimately, the negative media report of the event caught the management napping leading to hush-hush rebuttals after the damage had been done. The study identify inadequate communication as well as communication breakdown as the main catalyst to the crisis. The paper, therefore, suggested that DSPG and other higher institution in the country should recognize the vital role of PR practice as an indispensable management function.

Browse

Recent Submissions