Research Articles in Mass Communication

Permanent URI for this collection

https://repository.elizadeuniversity.edu.ng/handle/20.500.12398/32

Browse

Now showing 1 - 20 of 33

Social mobilisation: tool for effective grassroots communication for national transformation
(Africa Media Review, 1990)
The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of'achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
The information superhighway and traditional communication: where we stand
(INSTITUTE FOR COMMUNICATION DEVELOPMENT AND RESEARCH, 1996) Adamolekun, Wole
Advances in communication technology, bring with them new characteristics which often expand the horizons for information exchange among people. The evolving information superhighway is promising to break the physical barriers to the free flow of information. This has serious implications for developing countries. As many parts of the world adopt the new technologies of the information superhighway African countries should be cautious and not too readily abandon their traditional communication methods, which are not necessarily anti-thetical to the Internet. As exciting as the new technologies are, they do not always portend positive developments.
Multi-Dimensional Health Communication: A Tool for Improved Environmental Sanitation
(Journal of Health Communication, 2007) Rim-Rukeh, A.; Ogbiten, Brickins O.
Environmental sanitation is the promotion of hygiene and the prevention of diseases and other consequences of health relating to environmental factors (WHO 1997). Environmental sanitation includes issues such as disposal of human excreta, urban solid waste management, domestic water supply, drainage systems, sewage and wastewater management, personal hygiene. household and community cleanliness, food hygiene, disease vectors and pest control. Adequate and effective environmental sanitation practices are the foundation of national development. Inadequate and improper sanitation and poor solid waste management remains two of the main transmitters of diseases in the world's developing countries (Adelegan 2001). Deficiencies in environmental sanitation practices have contributed significantly to the continuing high rate of infant and child mortality from diarrhea and related diseases as well as vector-borne diseases. The economic costs of inadequate environmental sanitation can be enormous due to disablement of ill people that cannot perform their tasks. Several studies carried out in Nigeria, India, and Egypt indicated the presence of health problems amongst solid waste pickers, and those living in close proximity to dump sites (Sridhar 2006; Ekugo 1998; Oyemade et al. 1999). There is a direct link between poor urban solid waste management and public health especially in terms of water related diseases such as diarrhea, dysentery, cholera and typhoid (EHP 1999 and WHO 1998).
SUSTAINABLE DEVELOPMENT IN NIGERIA: THE ROLE OE ENVIRONMENTAL SCIENCE EDUCATION
(2007-05) Rim-Rukeh, A.; Ikhifa, Grace O.; Ogbiten, Brickins O.
Abstract in the past few decades, Nigeria has been confronted with a number of unsustainable depletion of natural resources resulting lo; i mountain of environmental problems that has the potential of eroding earth's web of fife (air, water and soil) and can also promote poverty. Efforts by government in promoting sustainable development have not yielded the expected results. The paper concludes that the incorporation of environmental science education into our educational curriculum whereby environmental issues are incorporated into the learning process of each generation will help to achieve the objectives of sustainable development-Keyword: Environmental science education, sustainable development, environmental degradation, awareness, unsustainable practices.
Newspaper Readership in Port Harcourt
(International Journal of Communication: An Interdisciplinary Journal of Communication Studies, 2007-05-02) Ogbiten, Brickins O.
This study among other things looked at how variables like sex, educational qualification and income influence newspaper readership. It also sought general information on newspaper readership in Port Harcourt. Two major hypotheses were tested. These are that majority of the people in Port Harcourt will read at least one newspaper daily and that majority of the people in Port Harcourt prefer to read a newspaper from their state of origin to a national newspaper. Three minor hypotheses were also tested. The survey research method was employed and the questionnaire was used as instrument to elicit information from respondents. Simple percentages were used to analyse data collected. The first major hypothesis was supported by findings of the study, while the second major hypothesis was not supported. The three minor hypotheses were all supported. The study recommended more comprehensive studies on newspaper readership in Port Harcourt and other parts of the country.
The Perspective of Participatory Rural Appraisal (PRA) Approach for Sustainable Development
(ABSTD Journal of Business Studies and Technology Development, 2007-07) Akpofure, Rim Rukeh; Ogbiten, Brickins O.
Unsustainable practices have the potential of eroding earth's web of life (air, water and soil) and can also promote poverty. Efforts by government in promoting sustainable development have not yielded the expected results. This paper attributed the failure to the top-bottom approach adopted by governments in planning, executing and monitoring community developmental projects. Mir study suggests a paradigm shift from the top-bottom approach to bottom-up approach, which implies the involvement of local people in all phases of developmental projects. This is the essence of participatory _rural appraisal ( PRA).
Assessment of the Public Relations Strategies in Handling the January 2007 Student's Crisis at Delta state Polytechnic , Ogwuash-Uku, Delta State, Nigeria
(Babcock Journal of Mass Communication, 2007-08) Chudi, Okwechime; Ogbiten, Brickins O.
This study was aimed at amongst other things assessing the public relations strategies used by the management of delta state polytechnic, Ogwuash-Uku (DSPG) to manage the January 2007 students’ crisis in the institution. It also examined the reason for the poor relationship between the students and management. The survey research method was used. Personal interviews and self-administered questionnaire were used as research instruments to elicit information from respondents. Simple percentages were used to analyse data gathered. Findings shows that public relations was not accorded its rightful place as a management functions in the institution. Consequently, half measure, fire alarm strategies were employed by the polytechnic’s management to douse the students’ protest. These were highly ineffective and although the students’ protest ended ultimately, the negative media report of the event caught the management napping leading to hush-hush rebuttals after the damage had been done. The study identify inadequate communication as well as communication breakdown as the main catalyst to the crisis. The paper, therefore, suggested that DSPG and other higher institution in the country should recognize the vital role of PR practice as an indispensable management function.
Urban solid waste management: the role of strategic communication
(International journal of communication. Nsukka: CSF, 2007-12) Akpofure, Rim-Rukeh; Ogbiten, Brickins O.
In Nigeria, the challenges of urban solid waste management are palpable. The volume of solid waste that is visible at the urban centres is a measure of the failure of the current practices. The declaration of one of the Saturdays of every month by various state governments as environmental sanitation day and the use of radiojungles has notyielded the expected results. It is on this basis that this paper proposed a methodological shift from conventional approaches of mere radiol television announcement to strategic communications planning. The study pointed out the role of strategic communication in addressing the challenges posed by urban solid waste management. Thesix-step pyramid of strategic communication plan (communication infrastructure, establishment ofgoals, target audience. frame the issue, crafting ofmessage and media tactics) was proposed.
Environmental Security in the Niger Delta, Nigeria: Evidence F Cases Between 1990 2005
(Nafak, 2007-12) Rim-Rukeh, A.; Imide, I. O.; Ogbiten, Brickins O.
Oil has been an important part of the Nigerian economy since vast reserves of petroleum were discovered in the Niger Delta in the 1950s. In recent years the Niger Delta area has been engulfed in a crisis of instability caused by protesting oil producing communities agitating for environmental protection and a fair share of the oil wealth generated from their area. Adopting the U. S. National Security Strategy for classifying environmental security threats, the paper catalogued 31 cases of environmentally induced conflict within the past fifteen years (1990 — 2005). These crises threatened the corporate existence of the Nigerian state and had calculable effects on the global economy. To stem the trend of oil induced crisis the paper opined that environmental regulatory agencies should be strengthen to effectively monitor and enforce all law and regulating relating to oil and gas exploration and production activities.
The People's Republic of China and FAPRA: Catalysts for theory building in Africa's public relations
(Taylor & Francis Group, 2007-12-25) Pratt, Cornelius B.; Adamolekun, Wole
Africa is experiencing an unusually high economic interest from the People's Republic of China, whose government has invested billions of dollars in schools, clinics, roads, railways, factories, and oil wells on the continent; has canceled more than $1.36 billion in debts owed to it by 33 African nations; and has pledged to provide Africa with $5 billion in preferential loans and credits through 2009. Its top party officials traverse the continent, seeking to develop business relationships and to reinforce others. While such efforts help place Africa on the cusp of significant economic growth, they also boost the programs and activities of the Nairobi, Kenya-based Federation of African Public Relations Associations (FAPRA), and an umbrella body of all national public relations associations in Africa and a consultant to African governments and to the African Union. FAPRA has launched a 5-year action plan to improve the stature and social relevance of the public relations practice, largely through enhancing its efforts to professionalize it. Both China and FAPRA are, in essence, collaborating to create environments conducive to enhancing the practice in Africa, and to laying a foundation for an expansive view of public relations research—one that questions grand narratives, defines concepts, challenges orthodoxies, measures variables, and determines program outcomes or effects. And researchers and practitioners work together in creative ways to improve the practice. This article argues that questions and concepts are, in themselves, opportunities for a much-needed theory building in Africa's public relations. It, therefore, outlines 4 propositions as a template for such theory building, based on a 4-concept research agenda: culture, good governance and rule of law, economic freedom, and FAPRA's integrated programs and activities outlined in its 5-year action plan. The return of China … to global economic prominence in the twenty-first century is likely to reshape global politics and society. The overwhelming dominance of the West, which lasted half a millennium, is probably passé. We should view these developments not only with awe, but with anticipation. (Sachs, 2005Sachs, J. D. 2005. The end of poverty: Economic possibilities of our time, New York: Penguin. [Google Scholar], p. 187) We want to work in partnership with the international community, but we believe that it must be a partnership based on mutual respect and mutual accountability. (Former Namibian Prime Minister Geingob, 2006Geingob, H. 2006. “Democracy in Africa”. In Democracy rising: Assessing the global challenges, Edited by: Muñoz, H.55–60. Boulder, CO: Lynne Rienner. [Google Scholar], p. 56)
The Role of Language in the Mass Media
(Association of promoting Nigerian Languages and Cultures, 2008-03) Ogbiten, Brickins O.; Emmanuel, Akpoveta D.
This paper has been able to x-ray the explicit role of Language in the Mass Media. It has been revealed that language is central to the Mass Media. The paper establishes that for the Mass Media to Junction effectively in society, they must use language to disseminate information to their audience. The paper also looks at the different roles that language plays in the Mass Media. It was revealed that various types of noise interfere with communication at all levels. As a result of this, the practitioners in the media are therefore encouraged to package their messages in a way to avoid negative, feedback from their audience.
Community Radio As A Tool For Rural Development
(African Journal of Communication and Development Studies, 2008-03) Ogbiten, Brickins O.
For any development programme to succeed, the people it is intended for must be actively engaged. To reach the people, there has to be communication. To effectively communicate with the people, the use of the mass media is inevitable. Governments, the world over, needs the mass media for dissemination of information to be able to mobilise their people for development purpose. This article therefore dwelt on the importance of mass media in the dissemination of information by the government to the people. Employing an analytical approach, the article recommended community radio as a medium through which the government can effectively disseminate information to the rural populace. For effectiveness message should be well prepared for specific audience to be able to effectively reach them.
Responsible Environmental Behaviour: The Role of Communication
(An Interdisciplinary, Journal of Communication Studies, 2008-04) Rim-Rukeh, A.; Ogbiten, Brickins O.
Environmentalists and policy-makers in Nigeria are becoming increasingly interested in the means and ways by which individuals can be encouraged to engage in environmental options that will promote environmental sanitation. This paper used information elicited from respondents using a large questionnaire survey focusing on the communicational understanding of the concept environmental behavioural change. In our research, responsible environmental behaviour (REB) was studied from the communication perspective in order to understand the individual and the social factors that lead to the adoption or rejection of the REB. We developed a communication model to explain how REB can be promoted amongst citizens.
DISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIA
(An Interdisciplinary, Journal of Communication Studies, 2008-04) Ogbiten, Brickins O.
It has been argued that since opinion leaders directly affect the tipping of an innovation, a powerful way for change agents to affect the diffusion of an innovation is to affect opinion leaders' attitudes. This paper, therefore, I examined the extent to which opinion leaders in Aniocha-South Local Government Area of Dealt State have influenced the dissemination and 1 adoption of development messages. The survey research method was utilized and the questionnaire used as instrument to elicit information from respondents. The simple tables construct and percentages were used for 'j data analysis. Findings showed that opinion leaders have facilitated the.: dissemination and adoption of developmental messages in the areas studied. It was also found, that change agents communicate convincing messages about development to opinion leaders who in turn use these arguments to resonate with the masses to support their own adoption decision. Based on these findings, the study recommended that the 1 influential role of opinion leaders be exploited by government in spreading. development information.
Origin, Definition and Guidelines for the Practice of Public Relations in Nigeria
(Stirling Horden Publishers, 2010) Ogbiten, Brickins O.
Public relations is the act of reputation building and it is as old as man. The real meaning of public relations (the relationship between organisations and the public) and the promotion of public relations as a profession and career were not very clear until the recent past when public relations practice, programmes and activities were considered as powerful tools for coordinating human and business image (Achison, 2005). Public relations is generally believed to influence public opinion or attitudes in such a positive direction, as it ensures goodwill, understanding and acceptance. The main purpose of public relations, therefore, is to establish and maintain a two-way communication in order to continuously ensure understanding, or resolve conflicts eel' interests between individuals, institutions, organisations and its public. According to Achison (ibid.) public relations is alien used in the following senses: i. relationship with individuals or groups, which comprises an organisation's publics; ways and means used to achieve favourable relationship with any of the sub-publics; or iii. the quality of an institution's relationship with its publics. However, there are general misconceptions about what public relations is or is not. People who have these misconceptions include directors ofcompanies, the general public, and students of mass communication. These people, according to Ajala (1993:7-8) often regard public relations as: • publicity given to political aspirants, business executives, military leaders; and others; • a series of free meals and gifts for journalists, prospective supporters, clients and others; • a simple means of gaining media coverage; • a collection of publicity-seeking events; • a means of covering-up for mistakes; and a mechanism for personal empire-building. The concept, public relations is often confused with other fields of life. It is often confused with marketing, advertising, publicity, product promotion and propaganda. Advertising is concerned with the sale of products and services through the commercial media. This actually could be part of public relations, but it is not what public relations is all about. Marketing and product promotion arc to enhance the distribution and sales of products and services. Publicity on the other hand, is a vital tool in public relations and provides information about an organisation or a body. It is not a term that is, however, synonymous with public relations. Markcting, product promotion and publicity are also not alternative terms for public relations except that they are related.
Early Newspapers in the History of Journalism in Nigeria: Iwe Irohin (1859-1867)
(Stirling Horden Publishers, 2010) Ogbiten, Brickins O.
Although, printing started as early as 1846 in Nigeria with the setting up of a printing press in Calabar by the Presbyterian mission, the first newspaper did not emerge until 1859 when an Anglican Missionary, Reverend Henry Townsend of the Christian Missionary Society (CMS) established what is now generally agreed to be the first newspaper known as Iwe Iroyin Fun Awon Am Egba Ati Yoruba which literally translated means information newspaper for the Egba-speaking people and the Yorubas. Reverend Townsend had earlier established a printing press/school atAbeokuta in 1854. This was exactly five years before the inauguration of Iwe Iroyin. The printing press and school eventually served as an avenue for the training of qualified printers and subsequently journalists. The paper being the first newspaper has come to be referred to as the Pace Setter; Pioneer, Light, Pathfinder; Harbinger and so on. Before the arrival of the newspaper and others after it, there was a wide scale of illiteracy among the natives which was a great handicap to the missionaries in their bid to spread the gospel of christianity. One of the ways this problem was tackled was by the establishment of newspapers, and Iwe Iroyin was one of them.
Public Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)
(Journal of Business Studies Technology Development, 2010-12) Ogbiten, Brickins O.
Abstract People in the medical profession who are generally accused of being apathetic to public opinion now seem to be concerned about public criticisms. The result is that they are now coming to accept public relations as an essential part of health care delivery system. This study is therefore focused on how the public (patients/relations) perceives and rates the corporate image and public relations efforts of the University of Benin Teaching Hospital (UBTH). The survey research method was employed in this study and the questionnaire was used as instrument to elicit information from respondents. Data were analyzed by simple percentages. Findings suggest that the corporate image and patients relations are rated very high and public oriented. Based on these findings, the study recommended more enhanced patients friendly measures that will alleviate the suffering of patients.
Media Management: An Overview
(Unlimited Books, 2011) Ogbiten, Brickins O.
When was the last time you spent 24 hours without the media? , asked Biaga (2005). From the moment you get up in the morning until the time you go to bed at night, the media are waiting to keep you company. This underscores the importance of the mass media in our lives. A lot of people are in the employment of media organisations, there are some people investing in media business. Media is now a big business and for any business to succeed it has to be well managed.
Managing a crisis of confidence in Nigeria's banking and financial industry
(JAI, 2011-03-01) Pratt, Cornelius B.; Ademosu, Eddy A.; Adamolekun, Wole; Alabi, Lanre; Carr, Ronald L.
An ongoing crisis of confidence in the banking and financial industry in Nigeria's emerging economy calls for using integrated marketing communications (IMC) in optimizing five potentially normative actions as a beachhead in procuring corporate benefits from three variables that predict significantly customers’ favorable impressions of business: satisfaction, trust, relationship commitment. The actions: (a) personalize the stakeholder experience, (b) integrate ethics into the workplace and into corporate communications, (c) participate in training sessions in applied ethics, (d) use brandstanding expansively and integratively, and (e) conduct rigorous outcomes assessment and disseminate its results promptly to stakeholders.
An Analysis of Youths' Responses to Media Messages Promoting Family Planning Services in Abraka Community of Delta State
(Benin mediacom Journal, 2012) Wilfred, 0lley O.; Ogbiten, Brickins O.
This study evaluates the degree of awareness, misconceptions, and attitudes to media messages on family planning methods in Abraka community in Ughelli South Local Government Area of Delta State. It employed the survey method of research, using a sample of one hundred and twenty (120) respondents who were purposively chosen from different parts of Abraka community in Delta State. The research also involved an examination of secondary data to generate data and assumptions for the study. Data generated were analysed using simple percentage and presented with the aid of tables. Findings revealed that the youths in Abraka are aware of family planning, and believe that family planning should be encouraged. They also agee that the mass media do give the messages concerning family planning. Findings also reveal that the majority of the respondents are of the view that they get their family planning messages from radio, television and newspapers mainly. However, the majority of the respondents believe that Radio is the most effective source for media messages on family planning. The study therefore recommends that the mass media should focus also on enlightening the youths on the dangers of unwanted pregnancies as illiteracy is found to be a major factor which still sustains it in the community under study and that health organisations and reproductive health partners in Delta State should partner with the mass media on advocacy efforts with a view to promoting family planning more at the grassroots level.

Browse

Browsing Research Articles in Mass Communication by Issue Date

Results Per Page

Sort Options