Research Articles in Mass Communication

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An Analysis of Youths' Responses to Media Messages Promoting Family Planning Services in Abraka Community of Delta State
(Benin mediacom Journal, 2012) Wilfred, 0lley O.; Ogbiten, Brickins O.
This study evaluates the degree of awareness, misconceptions, and attitudes to media messages on family planning methods in Abraka community in Ughelli South Local Government Area of Delta State. It employed the survey method of research, using a sample of one hundred and twenty (120) respondents who were purposively chosen from different parts of Abraka community in Delta State. The research also involved an examination of secondary data to generate data and assumptions for the study. Data generated were analysed using simple percentage and presented with the aid of tables. Findings revealed that the youths in Abraka are aware of family planning, and believe that family planning should be encouraged. They also agee that the mass media do give the messages concerning family planning. Findings also reveal that the majority of the respondents are of the view that they get their family planning messages from radio, television and newspapers mainly. However, the majority of the respondents believe that Radio is the most effective source for media messages on family planning. The study therefore recommends that the mass media should focus also on enlightening the youths on the dangers of unwanted pregnancies as illiteracy is found to be a major factor which still sustains it in the community under study and that health organisations and reproductive health partners in Delta State should partner with the mass media on advocacy efforts with a view to promoting family planning more at the grassroots level.
An Assessment of the Impact of Mass Media in the Growth and Development of Tertiary Institutions in Delta State
(ASUP, DSP, 2013-11) Ogbiten, Brickins O.; Emmanuel, Morka; Akpoveta, Emmanuel E.
The mass media are indispensable in every sphere of life. The media contribute a lot to the growth and development of tertiary institutions. The researchers used the agenda setting and development media theories as theoretical relevance for this study. This paper is therefore set to assess the impact of the mass media in the growth and development of Tertiary Institution in Delta State. The survey method and questionnaire were used as research design and instrument for gathering data respectively. A total of 300 (Three Hundred) sample size was drawn randomly from these three institution, i.e. 100 respondents each from each of the institutions. The findings revealed overwhelming impact of mass media in the growth and development of the three sampled tertiary institutions. Based on the findings, It was recommended among other things that Higher Institution authorities should always use the mass media to publicize their institutions, and the media on the other hand should be morally obliged to the plight of higher institutions by publishing and disseminating information concerning them on regular basis.
Assessment of the Public Relations Strategies in Handling the January 2007 Student's Crisis at Delta state Polytechnic , Ogwuash-Uku, Delta State, Nigeria
(Babcock Journal of Mass Communication, 2007-08) Chudi, Okwechime; Ogbiten, Brickins O.
This study was aimed at amongst other things assessing the public relations strategies used by the management of delta state polytechnic, Ogwuash-Uku (DSPG) to manage the January 2007 students’ crisis in the institution. It also examined the reason for the poor relationship between the students and management. The survey research method was used. Personal interviews and self-administered questionnaire were used as research instruments to elicit information from respondents. Simple percentages were used to analyse data gathered. Findings shows that public relations was not accorded its rightful place as a management functions in the institution. Consequently, half measure, fire alarm strategies were employed by the polytechnic’s management to douse the students’ protest. These were highly ineffective and although the students’ protest ended ultimately, the negative media report of the event caught the management napping leading to hush-hush rebuttals after the damage had been done. The study identify inadequate communication as well as communication breakdown as the main catalyst to the crisis. The paper, therefore, suggested that DSPG and other higher institution in the country should recognize the vital role of PR practice as an indispensable management function.
Can Tradermoni Scheme Incentives Stimulate Small Business Sector? Empirical Approach of Oja-Oba ‘T’ Dada Market Beneficiaries
(Management, 2021-01) Adamolekun, Wole; Obadeyi, J. A; Ogbeide, S. O.; Akande, A. A.
This study examined the extent of contribution of tradermoni scheme incentives to invigorate small business sector, with empirical approach of Oja-Oba ‘T’ Dada market beneficiaries. Government introduced an empowerment scheme only for petty and small traders to mitigate poverty and improve small businesses. The area of study was Oja-Oba ‘T’ Dada Market, Ota (otherwise known as Oja-Ota) in Ogun State, Nigeria. A survey research was conducted. The population consisted of petty and small traders who have benefited from tradermoni scheme and were purposively selected. Primary source of data was adopted via a structured questionnaire and interview. Fifty (50) questionnaires were administered to the respondents, and forty-five (45) copies were correctly filled and returned on schedule giving a 90% response rate. The respondents consisted of petty and small businesses owners. The data was analysed by descriptive and inference statistical (Analysis of Variance) techniques. The formulated hypothesis was further tested using t-test via the assistance of Statistical Package for Social Sciences version 21.0. Findings revealed that tradermoni scheme incentives invigorated the beneficiaries businesses at a very slow pace and might take an average of 12 days for small business to realize any benefit(s). The result 2.86 (p<0.05) was statistically significant. The study concluded that empowerment scheme was timely, but on the field, thousands of traders have not benefited as claimed arguably due to ineffective and inefficient channels of communication adopted by government agencies in charge of the scheme. Also the loan amount allocated for the initial phase was too small considering the effect of inflation on the naira. We recommended that government ministries, departments and agencies in charge of the scheme should provide financial report on the amount spent so far, numbers of beneficiaries per state, adopt communication channels targeted to low-income earners, and review policy framework to strengthen the scheme in order to meet its primary objectives now and in the nearest future.
‘Communicating development’–a cultural shift: emerging discourses on entrepreneurial development and poverty reduction by Nigeria’s banking and microfinance sectors
(Routledge, 2016-09-02) Hu, Ying; Pratt, Cornelius B.; Adamolekun, Wole; Ogedengbe, Adekunle R.
This article departs from the dominant orthodoxies in discourses on communication and development by introducing, as a major cultural shift, theoryguided strategic communication themes in two complementary sectors of Nigeria’s financial industry: banking and microfinance. In both sectors, the personal influence model and relationship marketing provide the overarching theoretical framework for investigating the immanence (or lack thereof) of three key variables in the relationships of those sectors with their primary stakeholders, for the primary purpose of entrepreneurial development and poverty reduction. Those variables – trust, commitment and satisfaction – are subsumed under ‘relationship quality’, an embodiment of culture as an integral part of the impact of microfinance on Nigeria’s economy. This article adopts a development strategy that focuses exclusively on relationships established and sustained in exchanges between nonpublic organisations (i.e., the banking and microfinance industries) and key stakeholders for the primary purpose of entrepreneurial development fueled by a cultural economy that ensures the production and wide distribution of finished products, not necessarily commodities. Thematic discourses that use theories to guide institutional policies and actions are proffered in an attempt to create stronger institutional bonds between banking and microfinance institutions and their disparate stakeholders.
Community Radio As A Tool For Rural Development
(African Journal of Communication and Development Studies, 2008-03) Ogbiten, Brickins O.
For any development programme to succeed, the people it is intended for must be actively engaged. To reach the people, there has to be communication. To effectively communicate with the people, the use of the mass media is inevitable. Governments, the world over, needs the mass media for dissemination of information to be able to mobilise their people for development purpose. This article therefore dwelt on the importance of mass media in the dissemination of information by the government to the people. Employing an analytical approach, the article recommended community radio as a medium through which the government can effectively disseminate information to the rural populace. For effectiveness message should be well prepared for specific audience to be able to effectively reach them.
Comparative Media Systems in China, Japan, North Korea, South Korea and Australia
(IISTE : Research on Humanities and Social Sciences, 2018) Asekun-Olarinmoye, Olusesan; Pride, Chudey; Ogbemi, Ogbiten; Akpoveta, Emmanuel
This paper explores the nature, operations and propellers of media systems across five countries: China, Japan, North Korea, South Korea and Australia, based on their political, socio-cultural and economic foundations and identifies the theoretical and regulatory framework that determine the nature of the Media system in those nations. Anchored on the trans-cultural perspective of Comparative media research, the findings depict an increased environment of liberalism in some specific areas especially with regard to Information and communication technology platforms and an unpretentious blend of various normative media theories especially the strangle hold of authoritarianism in some of the countries and concerted independent efforts by the media to promote sanity and dignity of media practice while promoting democratic values and national development.
Corporate Social Responsibility and Sustainable Development in a Changing World Corporate Social Responsibility (CSR) and Conflict Management in the Niger Delta Oil Producing Communities
(Babcock University Press, 2018) Okere, Samuel; Ogbiten, Brickins O.
Relationship between Niger Delta communities and the companies that participate in oil exploration can best be described as restive. The host communities accuse both the government and the oil companies of unmindful degradation of the ecosystem and, therefore, ask for a deliberate and sustained system of rectifying the anomaly. Government and the oil companies on the other hand seem to perceive the host communities as making too much demands. In the cases where such varying views are unresolved, the natural i outcome is tension and more often than not conflicts. Alabi & Ntukekpo (2012) observe that tension has become heightened in spite of various strategies government claims to have adopted in resolving the issue, leading to conflicts of various kinds. In the face of the unresolved conflicts, the observable evidence of damage to aquatic life and buildings, destruction of crops, farmlands and soil has continued to be a regular feature of the affected environment (Adekola & Uzoagu, 2012; Alab i& Ntukekpo, 2012; Wosu, 2013). This has made the host communities to persistently accuse the government of connivance with the oil companies to impoverish the region as a result of oil exploration. For the host communities, there has to be an investment in improving the people's lives and their environment in the areas of infrastructure, education, employment, health, welfare, to mention a few. This request amounts to the demand for good corporate citizenship from the oil companies. In defence, government claims to have put in place policies aimed at ensuring that the oil companies invest in corporate social responsibility (CSR) in the area. The oil companies also claim to be investing enough to bring about development in the area where their operations yield profits for them and the Nigerian government. This variance between the claims of both parties the host communities on the one hand and the oil companies on the other- is in itself a source of conflict which brings to question the adequacy or otherwise of the CSR programmes'/projects which the oil companies are adopting. The heightened tension has resulted into vandalisation of oil installations, kidnapping and killing of expatriates. and secession threat, all having negative impacts on the country's economy and collective existences.
Corporate Social Responsibility in Conflict Management: The Perspective of the Niger Delta, Nigeria
(Benin Mediacom Journal, 2018) Ogbiten, Brickins O.; Okere, Samuel
The perennial conflict in the Niger Delta region of Nigeria has taken its toll on the smooth operation of oil companies, their peaceful coexistence with their host communities and by extension, the Nigerian economic survival, which depends largely on oil revenues. The impact of oil exploration activities has resulted in negative consequences on the environment and human life manifest in massive destruction and disruption of farming activities, unproductiveness of farmlands, reduction of fishing in the waterways and increased poverty of the inhabitants of the oil producing communities. These have led to negative reactions by host communities, leading to conflicts characterized by protests, kidnapping of oil expatriates and destruction of oil facilities. All of these could have been avoided or mitigated through appropriate corporate social responsibility (CSR) in view of the fact that it is a veritable strategy for managing conflicts between oil companies and their host communities. It is on this basis that this paper examines the place of CSR as a strategy which oil companies can adopt for managing conflicts in their Niger Delta host communities. The paper conceptualizes conflict, identifies its types and causes, discusses the concept of CSR and examines its application by oil companies in managing the conflicts in the Niger Delta. The paper concludes that although the oil companies are engaging in forms of CSR as a strategy to manage the crisis, such CSR programmes have been inadequate, ineffectively planned and implemented. It recommends a proactive approach to planning and executing CSR programmes and projects as well as identification of key stakeholders in order to involve them in the planning and execution of such programmes.
DISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIA
(An Interdisciplinary, Journal of Communication Studies, 2008-04) Ogbiten, Brickins O.
It has been argued that since opinion leaders directly affect the tipping of an innovation, a powerful way for change agents to affect the diffusion of an innovation is to affect opinion leaders' attitudes. This paper, therefore, I examined the extent to which opinion leaders in Aniocha-South Local Government Area of Dealt State have influenced the dissemination and 1 adoption of development messages. The survey research method was utilized and the questionnaire used as instrument to elicit information from respondents. The simple tables construct and percentages were used for 'j data analysis. Findings showed that opinion leaders have facilitated the.: dissemination and adoption of developmental messages in the areas studied. It was also found, that change agents communicate convincing messages about development to opinion leaders who in turn use these arguments to resonate with the masses to support their own adoption decision. Based on these findings, the study recommended that the 1 influential role of opinion leaders be exploited by government in spreading. development information.
Early Newspapers in the History of Journalism in Nigeria: Iwe Irohin (1859-1867)
(Stirling Horden Publishers, 2010) Ogbiten, Brickins O.
Although, printing started as early as 1846 in Nigeria with the setting up of a printing press in Calabar by the Presbyterian mission, the first newspaper did not emerge until 1859 when an Anglican Missionary, Reverend Henry Townsend of the Christian Missionary Society (CMS) established what is now generally agreed to be the first newspaper known as Iwe Iroyin Fun Awon Am Egba Ati Yoruba which literally translated means information newspaper for the Egba-speaking people and the Yorubas. Reverend Townsend had earlier established a printing press/school atAbeokuta in 1854. This was exactly five years before the inauguration of Iwe Iroyin. The printing press and school eventually served as an avenue for the training of qualified printers and subsequently journalists. The paper being the first newspaper has come to be referred to as the Pace Setter; Pioneer, Light, Pathfinder; Harbinger and so on. Before the arrival of the newspaper and others after it, there was a wide scale of illiteracy among the natives which was a great handicap to the missionaries in their bid to spread the gospel of christianity. One of the ways this problem was tackled was by the establishment of newspapers, and Iwe Iroyin was one of them.
The Effects of the Activities of Militants in the Niger Abroad Delta Region on Nigeria's Image Abroad
(ASUP, DSP, 2012-09) Ogbiten, Brickins O.
A lot of efforts have been made by various governments to launder Nigeria's image abroad, but most of these efforts have failed. This paper therefore looked at the effects of the activities of militants in the Niger Delta and other parts of Nigeria on the international image of the Country. The paper was basically based on library research. Information were sourced from the internet, _journalists, magazines, newspapers and other related sources. Findings discussed was based on this. It was found among other things that the activities of these militants have significantly affected the image of the country negatively. The paper therefore recommended that the Federal Government should look internally before trying to launder Nigerian's image abroad
Electricity consumers attitudes, knowledge and behaviour towards the use of energy saving bulbs in Warri, Nigeria: Implications for governmental action
(Institute for International Energy Studies, 2014-03-31) Rim-Rukeh, Akpofure; Ogbiten, Brickins O.
This paper studies the electricity consumers attitudes, knowledge and behaviour towards the use of energy saving bulbs in Warri, Nigeria using the survey method. The survey randomly selected 400 respondents for the study, and information on their energy consumption and willingness to use energy saving bulbs were solicited using a well structured questionnaire. Results indicate a large majority (77%) of respondents agree that they do not practice any energy saving behaviour in their homes whilst 23% agreed that they practice energy saving in their homes. With respect to their willingness to use energy saving bulbs, 51% of the respondents are extremely willing to consume the product, and 49% were extremely unwilling to use energy saving bulbs. If energy saving bulbs costs consumers 10% more than candescent bulbs, 91% of respondents indicated they are extremely unwilling to consume it, while 53% were willing to consume same. Thus, it appears that respondents will respond to a price differential between energy saving bulbs and non-energy saving bulbs. The findings of this paper spells out the implications for governmental policy and action.
Environmental Security in the Niger Delta, Nigeria: Evidence F Cases Between 1990 2005
(Nafak, 2007-12) Rim-Rukeh, A.; Imide, I. O.; Ogbiten, Brickins O.
Oil has been an important part of the Nigerian economy since vast reserves of petroleum were discovered in the Niger Delta in the 1950s. In recent years the Niger Delta area has been engulfed in a crisis of instability caused by protesting oil producing communities agitating for environmental protection and a fair share of the oil wealth generated from their area. Adopting the U. S. National Security Strategy for classifying environmental security threats, the paper catalogued 31 cases of environmentally induced conflict within the past fifteen years (1990 — 2005). These crises threatened the corporate existence of the Nigerian state and had calculable effects on the global economy. To stem the trend of oil induced crisis the paper opined that environmental regulatory agencies should be strengthen to effectively monitor and enforce all law and regulating relating to oil and gas exploration and production activities.
Evaluation of the Impact of Students' Industrial Training on Journalistic Skills Acquisition among Polytechnic Students in Delta State, Nigeria
(UNIUYO Journal of Humanities (UUJH), 2018-10) OJOMO, Olusegun; Ogbiten, Brickins O.
Good professional practice in journalism is a function of quality training. Good journalistic training must integrate the teaching of theory with exposure to practical skills to ensure adequate transition of students into employable graduates. However, there is a gap between theoretical training offered by various institutions of journalism and mass communication training and the demands for practical skills required for industry practice industry in Nigeria. This study evaluated the impact of students' industrial training, coordinated by the Students' Industrial Work Experience Scheme (SIWES) supervised by the Industrial Training Fund (ITF) among other things in Nigeria, on the acquisition of professional skills in journalism. It carried out a questionnaire survey on 292 purposively selected Polytechnic students of mass communication in Delta State, Nigeria who have observed or are observing the industrial training. Findings showed that industrial training had a significant effect on journalism education, contributed significantly to the employability status of the students and significantly influenced acquisition of professional skills in journalism. It recommended an extension of the approved four-month duration for the training programme and regular evaluative research for possible improvement of the programme.
Host communities' perception of oil companies' corporate social responsibility for managing conflict in Nigeria's Niger Delta
(Journal of Communication and Media Research, 2019-04) Okere, Samuel; Ogbiten, Brickins O.
This paper examined what host communities of oil companies operating in the Niger Delta think about the corporate social responsibility programmes of the oil companies as conflict management measures. The study sought to provide answers to the following research questions: what is the knowledge of the host communities about CSR programmes which the oil companies are executing in the Niger Delta for managing conflicts in their host communities?; to what extent are the host communities satisfied with the CSR programmes of the oil companies in resolving conflicts in the Niger Delta?; and what do the host communities consider as impediments to effective implementation of CSR programmes by the oil companies as conflict management tools. The study was guided by the social conflict theory. Data were generated through direct in-depth interviews with four respondents representing four communities, two in Delta State and two in Rivers State. The qualitative mode was adopted for analysis and discussion. Findings show that host communities have a high level of knowledge of CSR programmes of the oil companies, but the host communities are dissatisfied with the oil companies because of continued environmental degradation and increasing rate of poverty in the host communities.
The information superhighway and traditional communication: where we stand
(INSTITUTE FOR COMMUNICATION DEVELOPMENT AND RESEARCH, 1996) Adamolekun, Wole
Advances in communication technology, bring with them new characteristics which often expand the horizons for information exchange among people. The evolving information superhighway is promising to break the physical barriers to the free flow of information. This has serious implications for developing countries. As many parts of the world adopt the new technologies of the information superhighway African countries should be cautious and not too readily abandon their traditional communication methods, which are not necessarily anti-thetical to the Internet. As exciting as the new technologies are, they do not always portend positive developments.
Managing a crisis of confidence in Nigeria's banking and financial industry
(JAI, 2011-03-01) Pratt, Cornelius B.; Ademosu, Eddy A.; Adamolekun, Wole; Alabi, Lanre; Carr, Ronald L.
An ongoing crisis of confidence in the banking and financial industry in Nigeria's emerging economy calls for using integrated marketing communications (IMC) in optimizing five potentially normative actions as a beachhead in procuring corporate benefits from three variables that predict significantly customers’ favorable impressions of business: satisfaction, trust, relationship commitment. The actions: (a) personalize the stakeholder experience, (b) integrate ethics into the workplace and into corporate communications, (c) participate in training sessions in applied ethics, (d) use brandstanding expansively and integratively, and (e) conduct rigorous outcomes assessment and disseminate its results promptly to stakeholders.
MASS MEDIA: A UNITING FORCE FOR EFFECTIVE INDIGENES AND SETTLERS RELATIONSHIP IN NIGERIA
(ESUT JOURNAL OF MANAGEMENT SCIENCES, 2019) Akpoveta, Emmanuel Ejomafuvwe; Ogbemi, Ogbiten Brickins
The series of clashes between indigenes and settlers in Nigeria have become so alarming that it urgently calls for concern. The paper examines the role of the media in helping to unite indigenes and settlers for harmonious living. The primary roles of the media are education, information, entertainment and socialization among others. Through these functions, the media can achieve unitary living between indigenes and settlers in various communities in Nigeria that are usually prone to clashes of all sorts. The media can report clashes without sensational headlines that can aggravate further clashes. The theoretical perspectives of this paper are the Dependency and Agenda setting theories. The paper concludes that the media as agents of change can be used to change attitude and behaviour that degenerate to clashes between indigenes and settlers in Nigeria communities. The paper recommends among other things that the mass media of communication should focus their features articles and broadcast news on the fostering of unity between indigenes and settlers in Nigeria.
Media Management: An Overview
(Unlimited Books, 2011) Ogbiten, Brickins O.
When was the last time you spent 24 hours without the media? , asked Biaga (2005). From the moment you get up in the morning until the time you go to bed at night, the media are waiting to keep you company. This underscores the importance of the mass media in our lives. A lot of people are in the employment of media organisations, there are some people investing in media business. Media is now a big business and for any business to succeed it has to be well managed.

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