Public Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)

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dc.contributor.authorOgbiten, Brickins O.
dc.date.accessioned2020-03-13T11:39:58Z
dc.date.available2020-03-13T11:39:58Z
dc.date.issued2010-12
dc.description.abstractAbstract People in the medical profession who are generally accused of being apathetic to public opinion now seem to be concerned about public criticisms. The result is that they are now coming to accept public relations as an essential part of health care delivery system. This study is therefore focused on how the public (patients/relations) perceives and rates the corporate image and public relations efforts of the University of Benin Teaching Hospital (UBTH). The survey research method was employed in this study and the questionnaire was used as instrument to elicit information from respondents. Data were analyzed by simple percentages. Findings suggest that the corporate image and patients relations are rated very high and public oriented. Based on these findings, the study recommended more enhanced patients friendly measures that will alleviate the suffering of patients.en_US
dc.identifier.citationOgbiten, B. O. (2010).Public Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)en_US
dc.identifier.issn1597-6129
dc.identifier.urihttp://repository.elizadeuniversity.edu.ng/handle/20.500.12398/722
dc.language.isoenen_US
dc.publisherJournal of Business Studies Technology Developmenten_US
dc.subjectPublic Perceptionen_US
dc.subjectCorporate Imageen_US
dc.subjectUniversity of Beninen_US
dc.subjectTeaching Hospital (UBTH)en_US
dc.subjectNigeriaen_US
dc.titlePublic Perception of the Corporate Image of the University of Benin Teaching Hospital (UBTH)en_US
dc.typeArticleen_US
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