DISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIA

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dc.contributor.authorOgbiten, Brickins O.
dc.date.accessioned2020-03-05T11:41:58Z
dc.date.available2020-03-05T11:41:58Z
dc.date.issued2008-04
dc.description.abstractIt has been argued that since opinion leaders directly affect the tipping of an innovation, a powerful way for change agents to affect the diffusion of an innovation is to affect opinion leaders' attitudes. This paper, therefore, I examined the extent to which opinion leaders in Aniocha-South Local Government Area of Dealt State have influenced the dissemination and 1 adoption of development messages. The survey research method was utilized and the questionnaire used as instrument to elicit information from respondents. The simple tables construct and percentages were used for 'j data analysis. Findings showed that opinion leaders have facilitated the.: dissemination and adoption of developmental messages in the areas studied. It was also found, that change agents communicate convincing messages about development to opinion leaders who in turn use these arguments to resonate with the masses to support their own adoption decision. Based on these findings, the study recommended that the 1 influential role of opinion leaders be exploited by government in spreading. development information.en_US
dc.identifier.citationOgbiten, B. O. (2008). DISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIAen_US
dc.identifier.issn1597-4324
dc.identifier.urihttp://repository.elizadeuniversity.edu.ng/handle/20.500.12398/707
dc.language.isoenen_US
dc.publisherAn Interdisciplinary, Journal of Communication Studiesen_US
dc.subjectDISSEMINATING DEVELOPMENT MESSAGESen_US
dc.subjectOPINION LEADERSen_US
dc.subjectANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREAen_US
dc.subjectDELTA STATEen_US
dc.subjectNIGERIAen_US
dc.titleDISSEMINATING DEVELOPMENT MESSAGES THROUGH OPINION LEADERS- CASE STUDY OF ANIOCHA-SOUTH LOCAL GOVERNMENT COUNCIL AREA OF DELTA STATE, NIGERIAen_US
dc.typeArticleen_US
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