Value-added Service to Academic Library Users in 21st Century: Using Competitive Intelligence Approach

dc.contributor.authorIdiegbeyan-ose, Jerome
dc.contributor.authorNkiko, Christopher
dc.contributor.authorOsinulu, Ifeakachuku
dc.date.accessioned2019-06-21T10:16:29Z
dc.date.available2019-06-21T10:16:29Z
dc.date.issued2017-11
dc.description.abstractHigher education in the twenty-first century globally has been characterized and driven on business ethos. The institutions are faced with stiff competition in an attempt to increase their student enrolment, attract international students and faculty, pioneer centres of excellence, showcase outstanding research output, produce astute graduates and get listed in top ranking league tables. The paper therefore examined the effects of leveraging on value-added services to academic library users through competitive intelligence as a predictor of competitive advantage among tertiary institutions. It identified value-added personnel, collection, processing of materials and dissemination of information as constituting specific target selling points to be enriched with the concept. It however noted and x-rayed the concept of competitive intelligence as a critical precondition for achieving effective value-added service delivery in academic libraries. The paper concluded that robust collection coupled with technology-driven retrieval system as well as digital reference services would lead to greater user satisfaction and enhanced patronage of library services. It recommended among other factors the need to benchmark competitor institutions to gain competitive advantage over the market.en_US
dc.identifier.citationJerome, I. O., Nkiko, C., & Ifeakachuku, O. (2017). Value-added Service to Academic Library Users in 21st Century: Using Competitive Intelligence Approach.en_US
dc.identifier.issn1522-0222
dc.identifier.urihttp://digitalcommons.unl.edu/libphilprac/1570
dc.identifier.urihttp://repository.elizadeuniversity.edu.ng/handle/20.500.12398/107
dc.language.isoenen_US
dc.publisherDigital commons (UNL)en_US
dc.subjectValu-added Serviceen_US
dc.subjectCompetitive Intelligenceen_US
dc.subjectAcademic Libraryen_US
dc.subjectLibrary Usersen_US
dc.titleValue-added Service to Academic Library Users in 21st Century: Using Competitive Intelligence Approachen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Value-added Service to Academic Library Users in.pdf
Size:
322.58 KB
Format:
Adobe Portable Document Format
Description:
Article full-text
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.64 KB
Format:
Item-specific license agreed upon to submission
Description: